Dr Florian Kohlbacher

Dr Florian Kohlbacher

Network Director

Seoul and Tokyo


Dr. Florian Kohlbacher is the North Asia Director of The Economist Corporate Network,

managing the Networks in Japan and South Korea.

Florian is an internationally renowned expert on global business and consumer trends,

focusing on how to manage innovation, strategy, sustainability and change. He is

particularly well known for his work ageing and business and how companies can

strategically manage the challenges and opportunities of population ageing. While

global in nature, Florian’s work has a strong focus on the economies of Asia, in

particular China, Japan and Korea and he has been based in Asia for the most part of

the last 16 years.

Prior to joining The Economist Group Florian was an Associate Professor of Marketing

and Innovation in the International Business School Suzhou (IBSS) at Xi'an Jiaotong-

Liverpool University (XJTLU) in China and the Founding Director of the XJTLU

Research Institute on Ageing and Society (RIAS); he also was a Senior Research

Fellow and Head of the Business and Economics Section as well as Deputy Director at

the German Institute for Japanese Studies (DIJ) Tokyo, Japan.

Florian holds both a master's degree and a doctorate from the Vienna University of

Economics and Business (WU Vienna) and he began his career in B2B marketing in

the transportation industry. He is also an Adjunct Professor at Temple University, Japan

Campus where he teaches Asian Business and Global Marketing.


Among many international publications, Florian is co-editor of “The Silver Market

Phenomenon: Marketing and Innovation in the Aging Society”, 2nd edition 2011, co-

author of “Advertising in the Aging Society: Understanding Representations,

Practitioners, and Consumers in Japan”, 2016, and author of “International Marketing in

the Network Economy: A Knowledge-Based Approach”, 2007.


Contact details:


Asia Regional Strategic Forecast - READY FOR RISK? Positioning for growth amid rising risk

Dr Florian Kohlbacher

1st March 2019

READY FOR RISK? Positioning for growth amid rising risk

Any questions feel free to email

Diversity, Demographics and Corporate Destiny

Dr Florian Kohlbacher

15th February 2019

Diversity is a buzzword that has been bandied around in workplaces so much over the last few years.

Any questions feel free to email

AI, Automation and the Future of Jobs and Skills: The role of the CEO in shaping tomorrow’s workplace in Asia

Dr Florian Kohlbacher

6th November 2018

As AI reorients the nature of work, business leaders demand workers to tap into their more “human” talents and approach tasks with a global mindset.

Any questions feel free to email