Dr Florian Kohlbacher
Seoul and Tokyo
Dr. Florian Kohlbacher is the North Asia Director of The Economist Corporate Network,
managing the Networks in Japan and South Korea.
Florian is an internationally renowned expert on global business and consumer trends,
focusing on how to manage innovation, strategy, sustainability and change. He is
particularly well known for his work ageing and business and how companies can
strategically manage the challenges and opportunities of population ageing. While
global in nature, Florian’s work has a strong focus on the economies of Asia, in
particular China, Japan and Korea and he has been based in Asia for the most part of
the last 16 years.
Prior to joining The Economist Group Florian was an Associate Professor of Marketing
and Innovation in the International Business School Suzhou (IBSS) at Xi'an Jiaotong-
Liverpool University (XJTLU) in China and the Founding Director of the XJTLU
Research Institute on Ageing and Society (RIAS); he also was a Senior Research
Fellow and Head of the Business and Economics Section as well as Deputy Director at
the German Institute for Japanese Studies (DIJ) Tokyo, Japan.
Florian holds both a master's degree and a doctorate from the Vienna University of
Economics and Business (WU Vienna) and he began his career in B2B marketing in
the transportation industry. He is also an Adjunct Professor at Temple University, Japan
Campus where he teaches Asian Business and Global Marketing.
Among many international publications, Florian is co-editor of “The Silver Market
Phenomenon: Marketing and Innovation in the Aging Society”, 2nd edition 2011, co-
author of “Advertising in the Aging Society: Understanding Representations,
Practitioners, and Consumers in Japan”, 2016, and author of “International Marketing in
the Network Economy: A Knowledge-Based Approach”, 2007.
As AI reorients the nature of work, business leaders demand workers to tap into their more “human” talents and approach tasks with a global mindset.
Any questions feel free to email FlorianKohlbacher@economist.com